I'm Rita, a wife and a new mom, currently working as Career Counselor at Nova SBE, an internationally well-known Portuguese business school. Also, I'm working freelance as a Digital Marketing and Personal Branding Consultant.

    My professional experience includes working with NGOs and startups in Business Development, Project Management and Digital Marketing. I also have a strong interest in Personal Development and Branding, Technology, Entrepreneurship and Sustainability.

    I spend my free time with my family and friends, but I also like to engage in side projects that I find relevant for my personal and professional development. Recently, I've accepted the challenge of volunteering to an European startup-related community and magazine.

    Today I aspire to become an entrepreneur and a thought leader in the fields of digital marketing, entrepreneurship and personal branding. I really believe everyone can impact the world as we know it and make a difference, so my life's aim is to leave a positive footprint behind.

  • Here's what I've been sharing on social media!

  • Here's what I've been doing for the past years.

    Nova School of Business and Economics

    Career Counselor

    Jun 2016 – Present

    Portuguese Business School

    • Support students through individual Career Counselling and providing Personal Branding consultancy;
    • Develop and teach career management and recruitment related topics;
    • Organize and implement the integration event for new students;
    • Support all activities related to career management;
    • Deepen Market Knowledge through participation in several corporate activities of partner companies.

    Karma Network

    Digital Marketing Consultant 

    Sep 2014 – Jun 2016

    Digital Marketing Consulting company

    Planning and implementation of SEO/SEM, Email Marketing and Mobile, Social Media and Display advertising campaigns;

    Strategic consulting on the clients' digital channels (social networks, newsletters, Google Adwords, website, app, etc.) and identification of new trends and emerging technologies/tools;

    Performance reporting and optimisation of all digital campaigns;

    Social Media management and development of Web content and Press Releases development.

        Flow Portugal

        Product Manager

        Jan 2014 – Aug 2014

        HR Consulting company


        I was responsible for conceptualisation, creation, sales and execution of two youth development programs. Also, I provided support in trainings logistics and delivery, as well as in general sales.

        AIESEC Portugal

        Business Development Manager

        Jun 2012 – May 2013

        Non-profit organisation

        • Managed partnership' accounts with educational institutions as IE Business School and Education First and Top-Ranked companies, including Caixa Geral de Depósitos, Procter&Gamble, Navigator and EDP.
        • Developed and implemented two national strategic projects with up to 300 delegates, as well as several companies (including CEOs), entrepreneurs and media appearance.
        • Achieved 90% in results regarding the initial goal of total income, through development and sales of a product portfolio and implementation of costs reduction.
      • MY MOTTO

        Be the change you want to see in the world.

      • Here's what I've studied

        Nova School of Business and Economics

        Master of Science (MSc) Management - Major in Marketing 2011 – 2013

        Activities: NOVA International Club

        Universidade Nova de Lisboa

        Bachelor's degree International Relations 2008 – 2011

        Activities: Executive Board of the Political Science and International Relations Committee

      • Here's what I'm good at and what i like

        Personal Branding

        Digital Marketing

        Personal Development


        Career Counseling


        Business Development


        Project Management




        Social Media





        Family & Friends


      • Here's what people say about me

        Rute Martins

        Sales at Prysmian Group

        I studied with Rita and I followed her work with volunteering and AIESEC. She is a commited, responsible and ambitious person and is always there for you. Rita is a leader and a friend, ready to motivate her team whenever needed.

        Maria Zuzarte

        Creative problem solver

        Rita's ability to engage in meaningful conversations is explendid! She's always tries to find the best in people to help them with their future aspirations, both personal and professional. She's an discrete leader filled with passion to help grow businesses and people trough digital and physical means. I've learned and grow a lot being Rita's colleague and friend for the past six years.

      • Connect with me



      • Let's chat

      • My Blog

        Work in progress!

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